Barberitos Rolls Out Nutrition Calculator!

by Amanda McCallister, Director of Marketing • June 06, 2012

Barberitos launched their 2012 Healthy Campaign this January system-wide to promote weight loss and wellness. The campaign was kicked off by featuring a loyal customer, Jay Lowe, who lost 70 lbs. eating Barberitos eight times a week. Barberitos also added an alternative healthy menu in stores and added more nutritional information to the website. To take the campaign a step further, Barberitos recently added a new nutritional calculator to the website.

To show that Barberitos and a healthy lifestyle can be possible, Barberitos wanted to offer all of the tools and resources possible to customers to allow them to make smart decisions and be informed of what they are eating.

“The hope is that health-conscious customers, who want to create their own meals and remain healthy, will be able to do so by playing with the nutritional calculator,” said CEO and founder, Downing Barber. “We offer fresh, quick and affordable food and want customers to feel that they have all of the information needed to select and create their desired meal, whether they are eating healthy, watching their cholesterol or sodium intake, among other things.”

Committed to serving “farm fresh” food, Barberitos serves only-all natural vegetables delivered to stores and hand-cut daily. Whole breasts of chicken are grilled fresh, as is the high quality cuts of steak, and choice ground beef. Barberitos restaurants are not equipped with freezers or microwaves as all food is prepared fresh, with no fats or preservatives added during the time of preparation. Barberitos’ salsa, guacamole, hot sauces, meat marinades, and salad dressings are made from scratch every day.

Each menu offering is prepared at the time it is ordered right in front of the customer. Founded in 2000, Barberitos has 27 restaurant franchise locations in Georgia, South Carolina, North Carolina, Tennessee and Florida, and additional 14 contracts secured. For more information on the Healthy Campaign 2012, visit www.barberitos.com.

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